Go or No-Go-ing a New Client or Project

The go or no-go decision process is a critical step in evaluating a new client or project to determine whether it is worth taking on. This process involves a comprehensive evaluation of the client and project to determine if the resources and capabilities of the architecture or design firm are aligned with the needs and expectations of the client. The following are some key considerations to include in the go or no-go decision process:

  1. Client fit: Is the client aligned with the firm’s mission, values, and goals? Does the client have the budget and timeline to support the project?
  2. Project scope: Does the project align with the firm’s areas of expertise and experience? Does the project fit within the firm’s capabilities?
  3. Resources: Does the firm have the necessary resources, including staff, equipment, and technology, to complete the project on time and within budget?
  4. Competition: What is the level of competition for the project? Is the firm positioned to win the project, or are there too many other firms bidding on the project?
  5. Financial analysis: What is the expected return on investment for the project? Does the project make financial sense for the firm?
  6. Risks and opportunities: What are the potential risks and opportunities associated with the project? What is the likelihood of the project being completed on time and within budget?
  7. Legal considerations: Are there any legal considerations or requirements that must be met before taking on the project? What is the risk of legal action?

Based on the results of the go or no-go decision process, the firm can then make an informed decision about whether to take on the client or project. This decision process is crucial to the success of the firm, as it helps ensure that resources are not wasted on projects that are not aligned with the firm’s goals, values, and capabilities.

Bonus Tip:

Watch for these 10 red-flags that could mean a no-go decision:

  1. Unclear or unrealistic budget or timeline.
  2. Lack of communication or responsiveness from the client.
  3. A history of disputes with previous architects or contractors.
  4. Unreasonable design expectations.
  5. Failure to provide necessary information or documentation.
  6. Resistance to sustainability or green building practices.
  7. A poor reputation in the industry.
  8. Unwillingness to follow local building codes and regulations.
  9. Changing project scope or goals frequently.
  10. Failure to pay invoices on time or withhold payments from previous vendors.

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